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Sales Representative

Virginia Eagle is looking for a self-starter that loves to talk beer!

Sales Rep uses proven sales and marketing tools and techniques to achieve account specific sales goals in assigned accounts.  The Sales Rep develops and maintains a positive Company image by ensuring excellent customer relations. 

The Following Duties & Responsibilities are representative of those required by this position and are not meant to be all inclusive:

  • Must love talking beer
  • Must be able to communicate the “craft” story to each retailer and customer for each brand
  • Sell and manage Craft and Specialty Products to target accounts.
  • Work with select suppliers on executing their market objectives
  • Maintains accurate Front Line and Promoted Price to Consumers.
  • Achieves Company goals on distribution of products/packages by selling all assigned products/packages into assigned accounts, and communicating information to customers on new products/packages when necessary for roll out of new products or new packages.
  • Clearly communicates with the drivers and merchandisers on display locations, special deliveries, expectations, POS management and pricing.
  • Schedules and executes promotions to sample consumers with SPIM Products.
  • Monitor and execute VED Rotation Policy criteria at all accounts.  Should “out of code” product be identified, immediately pull from consumer sales area. 
  • Continually strives to achieve VED shelf space standards i.e. (1) dominant selling position in shelf space (warm and cold box) and space to sales (DOS) allocations.
  • Develop and maintain a complete working knowledge of all assigned brands.
  • Sell in permanent, temporary, and promotional secondary displays
  • Adhere to and enforce all applicable VED and VABC policies and standards.


  • Must be able to perform the essential functions of the job.
  • Must have high school diploma or GED.  Preference is a Bachelor’s degree in business related field.
  • Must have the ability to safely drive various vehicles.  Must have a valid Virginia Driver’s License with a safe driving record.  Must maintain insurability to operate a motor vehicle. 
  • Must be able to lift and carry, including overhead lifting, 15-40 pounds or more on a repetitive basis during a 10 to 15 hour day with frequent bending, stooping, standing, kneeling, reaching, pushing, pulling and sitting.
  • Must be able to unload package beer from truck to account. 
  • Must have the ability to perform heavy manual tasks under varying weather and/or temperature conditions.
  • Must be able to manage multiple tasks simultaneously.
  • Must have the ability to communicate, utilizing the English language in verbal and written form.
  • Must be able to use basic math skills including addition, subtraction, multiplication and division to balance all monetary transactions as necessary.
  • Basic computer skills.
  • Must not have a criminal history with a felony conviction or plea of no contest to a felony.

Virginia Eagle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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